Thursday, November 10, 2011

Would you like to see your military dollars at work?

As Clemenceau famously said, "War is too important to be left to the generals." But today, Publicity is too important to be left to the generals. They have neither the training nor the skill to polish their image, promote their personality, market their brand, practice the right catch-phrases, pitch the right "ideas," wear the right clothes, create the right photo-ops, attend the right parties, cultivate the right friends, marry the right wife, appear on the right talk shows and in the right magazines, and stab the right people in the back. They would be lost without the right consultants to help them do all these things.

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